Facebook Courts Small Business Dollars With Easy Social Ad Campaign Creation

Facebook says it's testing a redesign of its ad creator tool that will give more guidance to advertisers as they create their campaigns ? specifically by helping them find the right mix of Facebook ads and Sponsored Stories to achieve their stated objectives. You can see a screenshot of the new workflow below. (Yes, it's a looooong screenshot, but that means you can see the whole thing.) As shown, the small businesses and others who use Facebook's self-serve tool start out by specifying what they're hoping to accomplish with a given campaign, whether it's specifically getting more Page likes or promoting Page posts (they can also take a more nuanced approach by choosing "advanced options"). Once advertisers have identified their goal, the ad creator will recommend a combination of ads and Sponsored Stories to achieve that objective.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/3oS3uVRoGts/

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